Effective as of September 01, 2012 (the "Effective Date").
What information is collected?
We do not collect personally identifiable information except where you specifically provide us with such information. With your consent, we may collect your full name, e-mail address, street address, telephone number, and other contact information. We may also collect credit card information from you. We generally collect this personal information on our registration and order forms when you sign up to receive products or services through our Services.
Aggregate technical information (such as IP addresses, screen resolution, browser language, etc.) and anonymous demographic information (such as your postal or zip code, the web site that you came from, etc.) is collected during your usage of the Services.
What is done with the information collected?
We use personal information and other demographic or profile information you provide to us to fulfill your orders or requests, to attempt to prevent fraudulent transactions, to improve the content of our web page in order to enhance your experience, and to contact you when necessary.
Whenever possible, we use non-identifiable information (such as IP addresses and anonymous demographic information) rather than personal information. Non-identifiable information is used to tailor your experiences with our Services by showing content in which we think you will be interested and displaying content according to your preferences. We may use aggregate data for a variety of purposes, including analyzing user behavior and characteristics in order to measure interest in (and use of) the various portions and areas of our Services. We also use the information collected to evaluate and improve our services and analyze traffic to our Services.
Personal information collected on our Services is typically stored and processed in Canada; however, in some instances, it may be transferred, stored, and/or processed outside of Canada. It is important for you to note that the laws on holding data in Canada (or any other country in which we transfer, store or process your data) may be less stringent than the laws of your country, but XE intends to adhere to the principles set forth in this Policy, unless otherwise required by applicable laws. By using our Services, you consent to the transfer of your personal information to any country in the world in accordance with the terms of this Policy.
Is information collected shared with third parties?
XE may share your information with our agents, processors, or contractors in order to fulfil your purchase order. We may also transfer information between XE affiliates and our related companies. You should note, however, that XE is opposed to spam mail activities and does not participate in such mailings, nor do we release or authorize the use of membership data for such purposes.
We may use statistical analysis of aggregate information to inform advertisers of aggregate user demographics and behavior, as well as the number of users that have been exposed to or clicked on their advertising banners. We will provide only aggregate data from these analyses to third parties.
We may share information we collect with third party service providers to manage certain aspects of the services we provide, such as maintaining our servers and processing or fulfilling orders for products and services you purchase through the Services. We ensure that the third party service providers that we share your information with have privacy policies in place substantially similar to our own.
We may transfer your information to a third party as a result of a sale, acquisition, merger, or reorganization involving XE, its affiliates, related companies, or any of their respective assets.
We may also disclose your information in special cases if required to do so by law, court order, or other governmental authority, or when we believe in good faith that disclosing this information is otherwise necessary or advisable, such as to identify, contact, or bring legal action against someone who may be causing injury to – or interfering with – the rights or property of XE, the Services, another user, or anyone else that could be harmed by such activities (for example, identify theft or fraud).
How do we advertise?
Advertisements that appear in the Services are generally delivered (or "served") directly to you by third party advertisers, and they automatically receive your IP address when this happens. These third party advertisers may also download cookies to your computer or use other technologies to measure the effectiveness of their ads and to personalize advertising content. Doing this allows them to recognize your computer each time they send you an advertisement in order to measure the effectiveness of their ads and to personalize advertising content. In this way, they may compile information about where individuals using your computer or browser saw their advertisements and determine which advertisements were clicked. Third party advertisers have no access to the information you have provided to XE unless you choose to provide it to them yourself directly.
- Double Click Privacy Center
- Google Privacy Center
- Platform-A Privacy Center
Do our Services use web beacons?
How long is information retained?
Is correspondence that you send to us saved?
Is information submitted in public forums confidential?
No. The Services may offer chat rooms, forums, message boards, or news groups to our users. IT IS IMPORTANT TO REMEMBER THAT ANY INFORMATION DISCLOSED IN THESE AREAS BECOMES PUBLIC INFORMATION. Accordingly, you should exercise extreme caution when deciding to disclose your personal information and you do so at your own risk.
Is the website secure?
Yes, the portions of our website (and our other Services) that handle sensitive confidential information are secure.
We are committed to maintaining the security of your information and have measures in place to protect against the loss, misuse, and alteration of the information under our control. We employ the latest and most secure techniques available for protecting our systems from intrusion by unauthorized individuals, and we are constantly upgrading our security as better methods become available. Our data center utilizes state-of-the-art physical security measures to prevent unauthorized access to the facility. In addition, all information is stored in a secure location behind firewalls and other sophisticated security systems with limited (need-to-know) administrative access. All XE employees who have access to, or are associated with, the processing of personal information are contractually obligated to respect the confidentiality of your information and abide by the privacy standards we have established. Please be aware that no security measures are perfect or impenetrable. Therefore, although we use industry standard practices to protect your privacy, we cannot (and do not) guarantee the absolute security of personal information.
Does this Policy apply to other websites?
No. The Services contain links to other Internet websites. By clicking on a third party advertising banner or certain other links, you will be redirected out of the Services and to such third party websites.
We are not responsible for the privacy policies of other websites or services. You should make sure that you read and understand any applicable third party privacy policies, and you should direct any questions concerns to the relevant third party administrators or webmasters prior to providing any personally identifiable information.
How can I unsubscribe?
With your permission, we sometimes e-mail you in order to provide targeted marketing from our Services. We only send such e-mails when you have specifically requested them. All e-mails you receive from us will include specific instructions on how to unsubscribe and you may unsubscribe at any time. Additionally, we give you the following options for removing your information from our database:
- select the opt-out link at the bottom of any XE e-mail and follow the instructions provided; or,
- contact us as directed at: http://www.xe.com/contact.php
Can personal information be updated or corrected?
Yes. You may correct or update your personal information by writing to our Privacy Officer: