(Adds details)

Feb 7 (Reuters) - Power rates for most New Jersey customers declined following the state's power auction, state utility regulators said Thursday.

Public Service Gas and Electric (PSE&G) rates, however, will remain the same because of increased costs for major transmission projects in that utility's service area, the regulators said.

This so-called Basic Generation Services (BGS) auction, which is held each year, averages three years of bidding results. The results in most utility service areas in 2013, except PSE&G, were lower than in 2010, pulling the average down.

PSE&G is a unit of Public Service Enterprise Group Inc .

(Reporting by Scott DiSavino; Editing by Lisa Von Ahn and Nick Zieminski) Keywords: UTILITIES NEWJERSEY/POWER

(scott.disavino@thomsonreuters.com)(+1 646 223-6072)(Reuters Messaging: scott.disavino.thomsonreuters.com@reuters.net)

COPYRIGHT

Copyright Thomson Reuters 2013. All rights reserved.

The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.