XE Newsletter May 2011.  45+ million unique web users Q1 2011. 3+ million unique mobile users Q1 2011.
Dear Friends,

Thank you for your interest in XE.com, the world's favorite currency site. We hope you enjoy our company update.

What's New

Since January 2010, third-party rankings list XE.com as the 351st most popular website in the world.  This places us ahead of popular websites like Forbes, Time, and Bloomberg.com. Not only has our position as one of the most visited websites in the world improved, but so has the popularity of our mobile applications. Our users asked for a way to check the latest currency rates on the go, and we delivered. Since 2010 our mobile apps have been featured by Apple, CNN, and even rated as one of the Top 500 best apps in the world. We love to hear feedback from our users, and one of our favorite ways is through our Facebook fan page. To date, we have received over 17,000 fans and we're growing at a rate of nearly 2,000 more per month. A lot has happened since our last newsletter, so read on to learn more.

Traffic Report

As the world's favorite currency site, XE has continued to receive a record number of visitors from all over the world. Earlier this year, we hit an all-time high of 18.5 million unique users. (16% growth from last year) On top of that, we continue to receive approximately 11.7 million first time users per month. Thanks to our popularity, Amazon's Alexa web ranking service currently ranks us as the 351st most visited website in the world.

We're growing on the mobile front too. Our mobile apps have received over 4 million downloads across a variety of platforms including iPhone, iPad, Android, and BlackBerry. In fact, our mobile applications are so popular that we're in the top ten 'Travel' category on iTunes in over 50 countries! And even though our new mobile site launched just a few months ago, it has received more than 40,000 unique visitors and nearly 100,000 page views.

XE Mobile Apps: currency rates to go

Our mobile popularity has been the result of the worldwide media coverage the XE Currency app has received. In 2010 we were featured by CNN as one of the "Best apps for spending your money", by MSN Tech as a top planning tool for March break, and by the LA Times as a top travel app. On top of that, The Sunday Times UK selected us as one of the 500 best apps in the world. In March 2011, Apple featured XE Currency as the "App of the week", and showcased XE on the front page of the iTunes App Store in over 73 countries around the world. You can check out our mobile offerings by visiting: http://www.xe.com/mobile/ or by searching for "XE Currency" on iTunes, BlackBerry App World, or the Android Marketplace on your mobile device.

XE in the news

In November 2010 we were selected as one of the top employers in the Greater Toronto Area for 2011. We were the smallest company to make the list, and were lauded for our competitive benefits including maternity top-up, disability payouts, and parental leave top-up for new fathers. The Globe and Mail even published an article specifically praising XE.com for having employee benefits, perks, and amenities that rival those of large technology firms.

Better yet, the Ottawa Citizen published an article in January 2011, "Small company, very large brand", which gave readers insight into the early days of XE, noting that we were one of the first dynamic sites on the web.

XE fans 'Like' us!

Since June 2009, we have received over 17,000 likes on Facebook and we are gaining nearly 2,000 new fans every month! People from all over the world chat with us on a daily basis to share their thoughts on various currency topics, answer weekly questions, and interact with us.

Check us out on Facebook! Don't have Facebook? We're on Twitter too! You can find all of the latest XE news by following @xe or by visiting http://www.twitter.com/xe from your mobile device or web browser.

XE headquarters have grown!

Our web traffic isn't the only thing that's growing. In 2010 we began construction on a new second level at XE headquarters which will allow us to accommodate our growing team. The new bottom level adds an additional 5800sqft of space and is our new social area complete with a full size kitchen, game room, nap rooms, and an upgraded gym that is twice the size of our old one. This new layout provides an area for XE staff to relax, exercise, or collaborate with each other in an open environment.

To celebrate our expansion, we had a Grand Opening Party in February 2011. The event was a huge success, and we even received a special visit from the Mayor of Newmarket, Tony Van Bynen.  You can see pictures from the event in our local newspaper, SNAP Newmarket.

XE in the community

XE is the world's favorite currency site, so we strive to give back to both the local and global community. Each year, XE supports four principal charities, and additionally, employees are given $1000 to donate to a charity of their choice. In 2010 our four principal charities were Habitat for Humanity, The Stephen Lewis Foundation, War Child, and the Rose of Sharon. We also had guest speakers from War Child and Inn from the Cold visit XE to educate our team about their foundations, goals, and accomplishments.

In addition to our charitable contributions, we were a Platinum Sponsor of the 2010 Business Excellence Awards organized by the Newmarket Chamber of Commerce. XE sponsored the "Not for Profit of the Year" award which was presented to the Canadian Crime Victim Foundation by our CEO, Steven Dengler. CCVF's mandate is to support and provide resources to victims of crime in Canada.

New Features

We're constantly working to improve our site and currency tools. Last month we launched an update to our currency converter to make it even easier for people to check the value of their favorite currencies online. Prominent changes include remembering your last conversion, keeping your most recent currencies at the top of the list, and allowing you to type in your currencies without using menus. We also added "tabs" to the currency output page, which offer quick access to currency cross-rate tables and the latest currency news. Initial impressions have been very positive, with users calling it "brilliant" and "sleek". If you need the latest exchange rate information, try the new XE Currency Converter now: http://www.xe.com/currencyconverter/

XE Trade

If you're looking to send money overseas easily and securely, XE Trade is the way to do it. Since 2002, we have booked over $6.5 billion in global payments, and have served over 40,000 businesses and individuals. In March 2011 we had our second strongest month ever. Revenue was up almost 40%, we processed 40% more trades, and had 33% more clients compared to 2010. Find out how easy it is to make international money transfers with XE Trade. Sign up now. http://www.xe.com/fx

That's it for now! Check back later for another inside look at XE.com, and don't forget, you can always find us on Facebook and Twitter. Thanks for reading!

   
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