XE Newsletter June 2013. 45+ million unique web users Q1 2011. 5+ million unique mobile users Q1 2013.
Dear Friends,

Thank you for your interest in XE.com, the world's favorite currency site. We hope you enjoy our company update.

What's New

This year marks the 20th anniversary of XE, which makes us senior citizens in the internet world. After 20 great years, we are happy to report that the company is thriving. As of January 2013, third-party rankings list XE.com as the 431st most popular website in the world. The mobile front has been growing, with two new mobile apps being launched earlier this year - XE Currency Pro for iPhone and XE Currency for BlackBerry10. There have been a number of updates to the site, with improved language translations and new Market Analysis articles. To top it all off, this January we reached 50,000 Facebook fans. A lot has happened since our last newsletter, so read on to learn more.

Traffic Report

As the world's favorite currency site, XE has continued to receive a phenomenal amount of visitors from all over the world. This January, we reached over 22 million unique visitors on our digital properties, including xe.com, mobile apps, and affiliate sites. We also continue to receive over 9 million new visitors every month.

Considering these numbers, it is no surprise that Amazon’s Alexa web ranking service ranks us as the 431st most visited website in the world, as of January 2013. In the UAE, Ireland, and South Africa, XE.com is positioned within the top 100 most trafficked sites.

Over the past couple of years, there has been a notable shift of traffic from our websites to our mobile services. Since January, XE mobile services have reached over 3 million unique users per month.

XE Currency apps have received over 15 million downloads across a variety of platforms including iPhone, iPad, Android, BlackBerry, Windows Phone 7, and Windows 8.

XE Celebrates 20th Anniversary

In a world before Google or Facebook, two friends, fresh out of university, joined forces to start a business. It was 1993 when Steven Dengler and Beric Farmer started building a vision for their company. They started by offering computer consulting services and eventually became an internet service provider. In 1995, the duo introduced a demo currency converter to show clients how the internet could be interactive. With years of hard work, Steven, Beric, and the XE team cultivated this tool into the world’s largest currency brand, XE.

This year marks a huge milestone for XE – the company`s 20th Anniversary. To honour this momentous occasion, we will be celebrating with friends, associates, and family this August. A lot has happened in the past two decades and we cannot wait to see what’s in store for the future.

XE Currency Pro and BB10 Mobile Apps

We have been working hard on our mobile apps to strengthen our position as the market’s leading currency app. In February, we launched a new premium app: XE Currency Pro for iPhone. Within a week of its introduction, XE Currency Pro made it onto the top 10 paid travel apps on iTunes. The Pro offers users the ability to monitor 20 currencies simultaneously and no advertisements.

Additionally, we introduced the XE Currency app for BlackBerry 10 last month. With a simple user interface and the same trusted currency calculator, we are excited to see how this app does and what our users think.

There have been multiple updates to XE Currency on other mobile devices as well. The newest versions include fresh animations, improved landscape charts, and a new share function. With over 15 million downloads it is no wonder that XE Currency has been covered by a number of worldwide media outlets. You can check out all our mobile offerings by visiting http://www.xe.com/apps/.

New Features

We are constantly working to improve our currency services and tools. Last December, we launched XE Market Analysis to give users accurate and up-to-date information on exchange rate movements and global market news. Users can subscribe to the daily Currency Market Analysis newsletter to see where the currency market is, where it’s going, and why it’s going there. What’s more, in March, language translations for the website were revamped with two new additions - Japanese and Arabic. XE.com visitors can view content in 11 different languages - English, German, Spanish, French, Portuguese, Italian, Simplified Chinese, Traditional Chinese, Japanese, and Arabic.

50,000 Facebook Fans

This January, we reached an astounding 50,000 Facebook Fans! People from all over the world continue to chat with us on a daily basis; to share their thoughts, ask questions, and give us feedback on our website and services.

Fans also get access to the latest company announcements and even get to test some of our tools before anybody else does. If you’re not a fan yet, check XE out on Facebook. You can also find all of the latest XE news by following XE on Twitter.

A Phenomenal Place to Work

The competition was fierce and the judges were tough, but in the end XE came out on top, again! For a third consecutive year, XE.com was selected as one of the top employers in the Greater Toronto Area. We were the smallest company to make the list, and were praised for our on-site facilities including our games room, employee lounge, and company gym. We are always on the look-out for bright new talent to join our team. View all available employment opportunities at XE Jobs.

XE in the Community

At XE, we are continually dedicated to giving back to both our local and global communities. This January, we had Mike White, from Doctors without Borders, visit the XE office to educate our team about the organization’s programs, goals, and accomplishments. Doctors Without Borders/Médecins Sans Frontières is an international medical humanitarian organization. Working in over 60 countries around the world, this Nobel Peace Prize winning group is committed to bringing quality medical care to millions of people in crisis.

In addition to our charitable contributions, XE was a Platinum Sponsor of the 2012 Business Excellence Awards organized by the Newmarket Chamber of Commerce. XE sponsored the "Not for Profit of the Year" award which was presented to the Inn from the Cold, by our CEO, Steven Dengler. Inn from the Cold provides emergency services to assist the homeless and at risk individuals in the Newmarket and surrounding areas.

XE Trade Money Transfers

Since our last update, XE Trade has introduced some new advanced features. Customers can now bid for a preferred rate. If the rate is reached, XE Trade will automatically lock it in. Alternatively, users can receive an email alert for a specific rate. Transferring money is even more convenient with XE Trade Mobile. Customers can book a trade, check quotes, and look up their transaction history on their mobile devices.

Since 2002, XE has booked over $9 billion in global payments, facilitated more than 1 million transactions, and served 600,000+ businesses and individuals. With competitive rates, free transfer options, and a secure online interface, it’s easy to send money internationally with XE Trade Money Transfers. Sign up now at http://www.xe.com/xetrade

That's all for now! We’ll be introducing some exciting features and updates this year so make sure to check back later for another inside look at XE. Don't forget, you can always find us on Facebook and Twitter. Thanks for reading!

   
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